← DocumentationReports and delivery
Scheduled reports and alerts
What gets sent, on what trigger, and what deliberately does not.
Scheduled reports
Weekly or monthly, to any list of recipients, per brand. The email contains the period's bands, the movement against the previous period, the prompts that changed stability class, and the sources that entered or left the citation set.
Alerts
| Alert | Fires when |
|---|---|
| Share-of-voice movement | Two consecutive bands stop overlapping — the movement is larger than sampling explains |
| Stability change | A prompt moves between always / contested / never |
| New competitor citation | A source starts citing a competitor on a prompt you hold |
| Lost citation | A domain that reliably cited the brand stops |
| Coverage failure | A cycle finished without one or more engines |
What does not alert
Ordinary week-to-week wobble inside overlapping bands. An alerting system that fires on sampling noise trains its recipients to ignore it, which is worse than not having one.
→Next step
See it against your own client list
A working demo runs your prompts, in your market, on live engines — not a sandbox with seeded data. Bring one client brand and three competitors.