How the platform works, and why it works that way.
Written for the person who has to explain a number in a client meeting. Every page names the decision behind the behaviour where there is one, because “why is it like that” is the question that comes second.
Agencies, clients and who can see what
The tenancy model: one agency, many client brands, and the isolation boundary between them.
Writing a prompt set
The denominator problem, and a repeatable recipe for choosing the questions you track.
Prompt groups and paraphrases
Why breadth beats repetition, and how a group rolls up into one tracked question.
Markets and languages
What a market configures, and why it is an object rather than a locale string.
Cadence and sampling
How often a prompt runs, how many times per cycle, and what that buys you.
Reading a band
Why every figure is a range with a run count, and how to quote one to a client.
Stability class: always, contested, never
The per-prompt classification that tells you where the work actually is.
Share of voice, mention rate and citation share
Three different numbers that are often confused for one.
Citations and sources
Which domains shape the answers in a category, and which of them you can influence.
Raw answer captures
Every figure traces back to the stored answer that produced it. This is the feature.
Sentiment
What it measures, why it is off by default, and when to switch it on.
Coverage and partial cycles
What happens when an engine is unavailable, and why the report says so out loud.
The AI-readiness diagnostic
A read-only check of whether AI crawlers can reach and parse what you want cited — ordered by evidence, not by folklore.
Retention and erasure
What is kept, for how long, and how a deletion request is honoured without destroying the audit trail.
How a cycle runs
The monitoring loop, from schedule to scored result — and what happens when part of it fails.
API and export
Getting the numbers out, into a client's own reporting stack.
Something here not answering your question?
Documentation gaps are usually product gaps wearing a disguise. Tell us which one you hit and we will either write the page or fix the thing.