Quick start: a client live in under fifteen minutes

The setup path is deliberately short. An agency onboarding its eighth client should not be doing configuration archaeology.

1. Add the brand

Name, primary domain, and the market it trades in. The market carries the engine mix, geo parameters and languages — you are not configuring those per brand.

2. Declare the owned domain set

A brand almost never owns exactly one domain. A regional site, a careers site, a legacy domain still ranking, a documentation subdomain — each is a place an engine can cite the brand *from itself*. Missing them understates owned-citation share, and the error is not small: on our own live South African data, correcting one brand's owned-domain set moved it from 6 of 618 citations to 31 of 618 — a 5.2× understatement.

3. Add aliases

Trading names, abbreviations, the version with and without a suffix. Detection is alias-aware; if the engine writes the brand differently to how you registered it, an alias is what stops that becoming a false negative.

4. Declare competitors

Share of voice is a share *of something*. The denominator is the competitor set you declare, so declare the set the client's board would recognise — not the set that flatters the number.

5. Write the prompt set

This is the part that deserves the twelve minutes. See Writing a prompt set — it is the single largest determinant of whether the resulting numbers mean anything.

6. Set cadence and activate

Weekly is the default and, for a metric that moves this slowly, is barely distinguishable from daily in value while costing roughly a seventh as much to serve. Activating the brand enrols it in the next scheduled cycle.